A Special Note to Point of Light Advertisers from Sven

How to Convert your Point of Light advertising to Peaceburgh.
A plan for every budget.


Dear Point of Light advertisers,

The announcement of the end of Point of Light may have come as a shock, and I want to offer my apologies for whatever consternation you may have felt. I also want to offer my most heartfelt promise that this new opportunity that is here NOW will provide a better service to you, more efficiently, effectively, and with a clear eye to the next generation who are eager to learn, but wary of paper and reading.

We live in a time where the demand is ever more pressing to be fully authentic, and a magazine about sustainability based primarily on print advertising is simply not sustainable. In the last few years, the costs of printing and distributing have skyrocketed, while online advertising, when done correctly, can be far more effective and far less costly.

It is also time to demonstrate the power of working together more coherently. That means more face-to-face contact, which turns customers into devoted friends and evangelists for your business. Peaceburgh will provide the same high-quality feature articles, news and information about the latest developments in human development and higher consciousness that Point of Light did. We will also give you online tools to promote your events, offer discounts and special deals, and promote your business in a variety of ways that don’t tie your advertising options to print and paper.

The best way to view this transition is, of course, holistically, so let’s take at a typical advertiser’s annual budget. A Professional Profile or a 1/8 page ad in each issue in Point of Light was an annual budget of $740. ($185 x 4)

An annual budget of $740 gives you several options with Peaceburgh. Here's just one example of how the same amount of money could be used:

Qty. What Price Info
1 Professional
Membership		 $99
Comes with online profile that includes print, audio and video descriptions, rotating banner ad on Peaceburgh.net, free listings in the online Classifieds and Calendar, and many more Members-Only tools.
Once per year Print:
1/16 page ad		 $225
Effective in reaching the low-tech crowd, or promoting an event with several weeks lead time.
  Premium Rotation pay-per-click
campaign		 $136
At 5¢ per click, banner ad campaigns can be targeted for specific time-frames, and/or with a specific limit. Regular rotation banners are free to Paid Members, while the Premium Rotation guarantees the best placement on the page. You can change your banner at any time.
Two per issue (eight per year) Print:
Calendar listing
or Classified		 $80 Effective for promoting your brand or business name, or classes and workshops. The online Calendar and Classifieds are free to Paid Members.
  Email or Event Sponsorships
$200* The recent Consciousness Cafes had sponsorships of $75. (Future Cafe’s will likely be more.) As more members create events, sponsorship opportunities will increase. The price will vary based on venue and number of attendees expected. Email newsletter sponsorships will vary based on number of subscribers
  Total: $740  

As you can see, this type of plan allows you to make minor adjustments quickly as needs warrant. Please take a few moments to review your options, and email me at Sven@peaceburgh.net or call me at 412-915-5340 to talk about your options.

The time to act is NOW. The first print edition will come out in early March. Due Date for print ads is Feb 22!